About ClearVisibility
Built for the next era of the buyer journey.
ClearVisibility helps B2B companies prepare for a fundamental change in digital marketing: AI is no longer only helping people search. It is increasingly helping them research, compare, evaluate, and decide.
Why ClearVisibility exists
For more than two decades, digital marketing has been organized around discovery, traffic, clicks, and conversion. That system remains important. But a new decision layer is emerging between buyers and businesses.
AI systems can interpret customer intent, synthesize information, compare providers, evaluate evidence, and influence which companies reach the shortlist. That creates a new responsibility: make sure the company is not merely visible, but understandable, verifiable, comparable, recommendable, actionable, and measurable.
ClearVisibility combines content strategy, authority architecture, AI-search analysis, competitive intelligence, evidence development, and human marketing judgment to help companies prepare.
We call that AI Decision Readiness.
A system, not another acronym
AEO and GEO are useful disciplines, but they address only part of the problem. ClearVisibility treats AI visibility as one component of a larger system built around the buying decision.
- Outcome
- Understandable → Verifiable → Comparable → Recommendable → Actionable → Measurable
- Infrastructure
- The CLEAR Framework™: Clarity → Linkage → Evidence → Answerability → Revenue Alignment
- Delivery
- Audit → Install → Monitor
Founder, ClearVisibility
About Paul Chaney
Paul Chaney has spent more than 25 years working at the intersection of digital marketing, content, search, and emerging technology. He founded ClearVisibility to help businesses navigate the shift from an environment built primarily around search and clicks to one where AI increasingly influences discovery, evaluation, comparison, and recommendation.
His work focuses on translating technological change into practical marketing systems companies can understand, implement, and measure.
Background & credentials
- 25+ years in digital marketing, content strategy, and search
- Former columnist and contributor at Practical Ecommerce, MarketingProfs, and Search Engine Watch
- Author of two books on small-business digital marketing published by John Wiley & Sons
- Founder of ClearVisibility
- Creator of the CLEAR Framework™ and the ClearVisibility AI Decision Readiness methodology
Operating principle
Automate observation. Assist analysis. Preserve human judgment.
Machines are good at repetitive collection and pattern detection. Human marketers still decide what the company should stand for, which claims are credible, what customers care about, how differentiation should be expressed, and what action to take.
Let's see where you stand
Understand what AI systems currently know, what they can verify, and where your company disappears from consideration.
Get Assessed