Paul Chaney
Founder, ClearVisibility
Paul Chaney is the founder of ClearVisibility, an AI visibility consultancy that helps B2B service firms and mid-market brands become citable inside answer engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. He is the author of the CLEAR framework — a five-domain methodology for engineering answer-engine citations — and the ClearVisibility Score™, a 60-query diagnostic that benchmarks AI findability.
Background & credentials
- 25+ years in digital marketing, content strategy, and search
- Former columnist and contributor at Practical Ecommerce, Marketing Profs, and Search Engine Watch
- Author of two books on small-business digital marketing (John Wiley & Sons)
- Founder, ClearVisibility — AI visibility consultancy (AEO / GEO)
- Specialty: retrieval-readiness engineering, entity architecture, and topical-authority design for B2B service firms
Why ClearVisibility exists
Buyer discovery has fundamentally shifted. A large and growing share of high-intent B2B research now happens inside generative answer engines rather than a traditional search results page. The answer a model gives — and the sources it names — decides who gets on the shortlist.
Most firms have not adapted. Their sites are optimized for click-through, not citation. Their expertise is real, but it isn't structured so a model can find, interpret, and quote it. ClearVisibility exists to close that gap: install the entity architecture, retrieval-readiness signals, and structured evidence that answer engines require, then measure the citation lift.
Areas of focus
How B2B service firms show up inside ChatGPT, Perplexity, Claude, and Google AI Overviews — and how to engineer the citation, not just hope for it.
Pillar-and-support content systems, entity linking, and structured evidence that make expertise both human-persuasive and machine-extractable.
A public, cite-worthy methodology — Clarity, Linkage, Evidence, Answerability, Revenue Alignment — that scores and installs the AI-search infrastructure most firms are missing.
Ready to see where you stand?
Get your ClearVisibility Score™ — a 60-query AI visibility benchmark with a prioritized 30/60/90-day roadmap.