Writing Samples
The writing behind the work.
ClearVisibility's Install stage is built on more than 25 years of professional writing — four published books, years of industry columns, and the B2B content formats that make a company understandable, verifiable and recommendable.
Published books
Paul Chaney is the author or co-author of four books on social media, social commerce and business blogging, published by McGraw-Hill and Wiley.
The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media
Wiley
A practical guide to building business relationships through social media — one of the earliest books to treat social channels as a business development system.
Realty Blogging
McGraw-Hill
How real estate professionals use blogs to build authority and win clients — an early playbook for content-driven local marketing.
The F-Commerce Handbook: 10 Secrets for Unlocking the Sales Potential of Facebook
McGraw-Hill
A field guide to selling through Facebook when social commerce was brand new.
The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
McGraw-Hill
The follow-up volume on turning social audiences into revenue.
Industry columns
Years of published columns and contributed articles for the marketing trade press.
Practical Ecommerce
Long-running columnist on content marketing and ecommerce strategy
MarketingProfs
Contributor on B2B content and social media marketing
Search Engine Watch
Contributor on search and emerging digital channels
Paul also served as technical editor on many of Wiley's For Dummies digital marketing books, covering SEO, search marketing, WordPress and blogging.
What we write for clients
These are the formats the Install stage produces — AI-accelerated, human-refined, and built to be cited.
Case studies
Evidence pieces that give AI systems — and the buyers who ask them — something concrete to verify: the problem, the approach, the measurable result.
Comparison and alternative pages
The pages buyers request when they ask AI to compare options. Written to be fair, specific, and worth citing.
White papers and guides
Longer-form authority pieces that establish how a company thinks, not just what it sells.
Landing and service pages
Clear, structured pages that answer the questions buyers actually ask, in language both people and AI systems can parse.
Executive ghostwriting
Books and thought-leadership pieces for executives, available selectively. Ask if this is what you need.
Client work is confidential by default, but we're glad to walk through relevant examples on a call. Field Notes and Cited by AI show how we write about this work in public.
Workshops & teaching
The same writing, taught on stage.
Paul is the instructor behind the Book Writing Blueprint Workshop, a working session that takes an executive from a blank page to a book plan, a chapter outline and the first pages written. He has taught social media marketing workshops for the American Marketing Association across the United States, trained agencies including Leo Burnett and BBDO, represented the U.S. Department of Commerce leading workshops in Ukraine, and co-presented the first business blogging workshop held in Asia.
See what this looks like for your company
Book a call and we'll walk through examples relevant to your industry — and what an Install engagement would produce for you.
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