The Agentic Marketer
Practical, honest writing on how AI agents are changing discovery and buying behavior — and how brands become recommendable, not merely visible. Published on LinkedIn; field notes live here.
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The Visibility Brief is becoming The Agentic Marketer
Visibility is still the starting point, but the path now runs Visibility → Consideration → Recommendation → Decision → Transaction. Why the newsletter is widening its lens to agent-mediated marketing.
Read on LinkedInMarketing Beyond the Click: the series roadmap
AI is no longer just a channel — it's becoming the intermediary between your company and your customer's buying decisions. The seven-part series map, from winning the recommendation to preparing for the agent era.
Read on LinkedInYour Next Customer Isn't a Person. It's an Agent.
The buyer is human. The shopper isn't. Click-to-chat ads that skip your landing page, why agents can't be persuaded — only convinced with verifiable evidence — and five things marketers can start this week.
Read on LinkedInThe Click Isn't Dead. It's Being Demoted.
Google Search is moving from helping people find answers to helping them complete the task. What no-click experiences mean for businesses, and why structured data and machine-readable content matter more now.
Read on LinkedInThe State of AI Search, Mid-2026: Everyone Claims It. Almost No One Can Measure It.
Roughly half of US SEO firms now claim to offer AI search optimization — but only 14% of practitioners actually track AI citation visibility. Sorting the market by evidence rather than service-page language.
Read on LinkedInBuilding Citation-Ready Anchor Content for AI Answer Engines
Your content is no longer only a destination — it's a source layer that teaches AI what you know. How to turn scattered expertise into structured authority assets AI can retrieve, synthesize, and cite.
Read on LinkedInField notes
Written here on ClearVisibility — client observations, playbooks, and dated proof of what AI engines actually answer.
